What size image for Facebook Ads in 2026? Complete specs for News Feed, Carousel, Story and Right Column ad images. Updated March 2026 with Meta's latest requirements.
Last updated: March 2026
All recommended Facebook Ads image sizes for 2026. Use these exact dimensions to avoid platform-side cropping and recompression artifacts.
| Type | Width x Height | Aspect Ratio | Notes |
|---|---|---|---|
| News Feed Ad | 1200 x 628 px | 1.91:1 | Primary feed placement — minimum 600x315, recommended 1200x628 |
| Carousel Card | 1080 x 1080 px | 1:1 | Each carousel card is square — all cards must use the same ratio |
| Story Ad | 1080 x 1920 px | 9:16 | Full-screen vertical — keep text in safe zone (top/bottom 14% is UI overlay) |
| Right Column | 254 x 133 px | 1.91:1 | Desktop only, small format — keep visuals simple and text minimal |
News Feed Ad
1200 x 628
Ratio: 1.91:1
Primary feed placement — minimum 600x315, recommended 1200x628
Carousel Card
1080 x 1080
Ratio: 1:1
Each carousel card is square — all cards must use the same ratio
Story Ad
1080 x 1920
Ratio: 9:16
Full-screen vertical — keep text in safe zone (top/bottom 14% is UI overlay)
Right Column
254 x 133
Ratio: 1.91:1
Desktop only, small format — keep visuals simple and text minimal
Need to resize your images?
Use Batch Resize to resize to the exact Facebook Ads dimensions, or Crop & Ratio to crop to the right aspect ratio first.
1200x628 px at a 1.91:1 ratio is the standard for single-image News Feed ads. Meta recommends at least 600x315 px minimum, but higher resolution produces sharper results on retina displays. Compress with SammaPix to under 150 KB for fast ad loading — slow ads reduce click-through rates.
Each carousel card must be 1080x1080 px (1:1 square ratio). Facebook requires all cards in a carousel to use the same aspect ratio. You can have 2-10 cards per carousel. Use SammaPix Batch Resize to prepare all cards at once.
1080x1920 px in 9:16 vertical format. Keep important content (text, logos, CTA) within the center 1080x1420 px safe zone — the top and bottom 14% are covered by the profile name bar and swipe-up UI on most devices.
Yes, Facebook recompresses all uploaded images. Starting with a high-quality, pre-compressed image from SammaPix reduces the double-compression artifacts that make ads look blurry. Upload at the exact recommended dimensions to prevent Facebook from rescaling and compressing simultaneously.
Meta allows up to 30 MB per image for ads, but recommends keeping files under 1 MB. In practice, images compressed to 100-200 KB with SammaPix load faster in the auction preview and in users' feeds — which can improve your ad quality score and reduce CPM.
Instagram Ads Image Sizes
4 sizes — Feed Ad, Story Ad, Carousel Ad, Reels Ad
TikTok Ads Image Sizes
3 sizes — In-Feed Ad, TopView Ad, Brand Takeover
LinkedIn Image Sizes
5 sizes — Post Image, Article Cover, Profile Photo, Background Banner, Company Logo
Pinterest Image Sizes
4 sizes — Standard Pin, Square Pin, Long Pin, Infographic Pin
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Need dimensions for every platform in one place? Read our complete 2026 cheat sheet — every network, every format, updated for this year.
Social Media Image Sizes 2026